Monday, May 4, 2015

Kinetic Social: Insurance Drives Engagement with Quiz

Latest post from the blog of Don Mathis

Recently, Kinetic Social completed a digital advertising study with a top, well-known insurance company in order to find out how much engagement it can drive to its main social media profiles, including Twitter and Facebook.

Kinetic Social worked alongside the third largest insurance company in the United States. Together the two had the goal to drive traffic and engagement to the insurance company’s site via an online quiz which tested your driving skills. The premise of the quiz “Can you pass driver’s Ed today?” and interactively tested the quiz taker’s driving skills and knowledge.

Below, you can learn more about the quiz and the results of the tactics to drive both engagement and traffic.

Image of Kinetic Social Insurance Quiz




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