Monday, September 22, 2014

The Dramatic and Fundamental Change in Marketing and What You Need to Do

Latest post from the blog of Don Mathis





Originally posted on SocialSteve's Blog:



I am not a digital native. I remember when there was no Internet. I remember when brands used to put out advertisements and assertions that were not necessarily believed but difficult to refute or validate.


The Internet and digital communications allowed a shift of control of brand reputation to the consumer and purchasing business. Make no mistake. Brands can no longer make bogus claims. There is a democratized public that now plays the role of judge and jury. Technology enabled a behavioral change. Digital allows a new way for people to communicate – faster and to a larger audience.


consumer in control


The dramatic and fundamental change is that brands have lost power and control. It is now slanted to their audience. It used to be that brands could show up anywhere and push their agenda. Now, their target audience is in control and figuratively says, “I’ll let you market to me if…



View original 499 more words










from http://ift.tt/1Dtl31N

Fixing The Pentagon’s Intelligence Apparatus

Latest post from the blog of Don Mathis





Originally posted on Fortuna's Corner:



From former Naval War College Professor John Schindler’s XX Committee blog:


Fixing Pentagon Intelligence


September 21, 2014


http://ift.tt/1Dtl45C 09/21/fixing-pentagon- intelligence/


The U.S. Intelligence Community (IC), that vast agglomeration of seventeen different hush-hush agencies, is an espionage behemoth without peer anywhere on earth in terms of budget and capabilities. Fully eight of those spy agencies, plus the lion’s share of the IC’s budget, belong to the Department of Defense (DoD), making the Pentagon’s intelligence arm something special. It includes the intelligence agencies of all the armed services, but the jewel in the crown is the National Security Agency (NSA), America’s “big ears,” with the National Geospatial-Intelligence Agency (NGA), which produces amazing imagery, following close behind.


None can question the technical capabilities of DoD intelligence, but do the Pentagon’s spies actually know what they are talking about? This is an important, and too infrequently asked, question. Yet it was more or less…



View original 1,707 more words










from http://ift.tt/1rhdoNA

What does it feel like to be the CEO of a start-up?

Latest post from the blog of Don Mathis



Answer by Don Mathis:


There have been a number of great answers on this question — some that have explored the down side, some that have focused on the up. The reality is, you get to experience both in most start-up leadership positions, especially CEO.

But let me emphasize: at a meta level, it is far and away an "UP" experience. I spent about half my career in more traditional business roles, about half in early stage companies. My current company, Kinetic Social, is about two and a half years old. And it has been the thrill of a working lifetime.


Sure, it can be hard, stressful, and tough on work/life balance (whatever that is). But I get to do more interesting things in a week than I did in six months in the corporate world. Moreover, it is meaningful in a way that few corporate jobs can be. You are solving problems. You are building value. You are part of of the global business (and esp. if applicable, technology) revolution.


When you disrupt markets, you advance the global economy, even if in just a small way. When you create jobs, you employ people, help support families, make an impact. And if you create opportunities for your people, if you make it worth their while to be a part of your vision and add to it, then you are helping others build their own careers.


And as to the hard parts of it as listed in so many answers: that's part of living, man! Nothing good comes without a price. You are driving towards making a difference. Few things are more meaningful than that in a lifetime.



What does it feel like to be the CEO of a start-up?








from http://ift.tt/1wGiC7o

Tuesday, September 16, 2014

Don Mathis on OMMA Social Panel

Latest post from the blog of Don Mathis




Catharine P. Taylor moderates a panel discussing the future of Facebook were they to launch an online ad network.



from Silicon Alley Considered http://ift.tt/1wAcccA








from http://ift.tt/1u2B6wQ

The State of ISIS

Latest post from the blog of Don Mathis



Al-Qaeda was substantially defeated in Iraq back in 2006. Or so we thought. Now, al-Qaeda in Iraq has been rebuilt (and rebranded) as ISIS, the Islamic State of Iraq and Syria – or, as they prefer to be called now, just the “Islamic State”. And they are competing with the core al-Qaeda for dominance as the most serious terror threat to emerge from the last decade+ of violence and instability in the Middle East.


Moreover, ISIS has managed to do what many thought was unthinkable under President Obama – drag the U.S. back into an open-ended conflict in the Middle East. And while President Obama has deliberately and carefully crafted a limited military campaign, the saying goes, “the enemy gets a vote” … time will tell how this conflict evolves (or, perhaps better put, “metastasizes”).


don mathis map The ISIS goal is to form an extremist Sunni caliphate – based on a fundamentalist interpretation of Islam from the time of the Prophet Mohammad – without regard to national borders or opposition. They currently control an large swath of northwestern Iraq and northeastern Syria, and they are strategically expanding their reach in order to gain control over a number of major oil fields, transportation routes and population centers. Their plans are to expand even further, across the region – with Jordan, Saudi Arabia, Lebanon, Turkey and Israel all watching their moves carefully (and all supporting, more or less, President Obama’s coalition against ISIS). Their ambition is currently larger than their ability, but ISIS is deadly serious.


There is a lot of blame being thrown around as to who is responsible for their ability to gain power so quickly over the past few years. Some say Prime Minister Nuri al-Maliki’s hard line against Iraqi Sunnis has been the major contributor. Others point to the release of US/Iraqi held prisoners as adding formidable power to their ranks.


What seems to be more directly influential in the rise of ISIS is the instability in Syria. While the country was in chaos, ISIS was able to secure much of the northeast portion of the country, which borders Iraq. They were thus able to find secure ways to make money, accrue weaponry, and create escape routes from a number of battlefields. Like the Taliban’s safe havens in Pakistan, ISIS used the portions of Syria it controlled to stage raids and then “conquer and hold” offensives into Iraq.


A lot has been made of the group’s economic base. They earn money primarily through collecting local taxes for electricity and extorting the general public, including humanitarian groups. With a major bankroll, they pay better than other armies and rebel groups in the region, creating stronger cohesion as well as contributing to mass desertion of potential opposition forces.


This helps to explain the major advances ISIS has made in Iraq considering the disparity of the forces. ISIS has at least 7,000 gunman, with some reports suggesting they may control almost 30,000. Iraq putatively has a quarter million under arms, and that does not include the Kurdish militia or other anti-ISIS forces in the region. However, Iraq’s forces aren’t as organized or motivated as ISIS, who in some battles sent Iraqi forces running despite a 40-to-1 outnumbering.


The crisis in Iraq isn’t as simple as a two-sided conflict between ISIS and the Iraqi government. There are militias on both sides, some quite large. Iran is also joining the largely Shia forces of Iraq to prevent ISIS from gaining more power. Moreover, ISIS is partly composed of former Baathist officers from Saddam Hussein’s era.


It will be a long time before we know how this conflict will play out. What we do know for sure is that there will be a great deal of suffering before it is over.


from Don Mathis & Foreign Policy http://ift.tt/XwihaZ








from http://ift.tt/1u2B6wM

Interview with Don Mathis

Latest post from the blog of Don Mathis



An interview with Don Mathis about Kinetic Social from SMX Social in 2013 in Las Vegas.


from Don Mathis & Foreign Policy http://ift.tt/XwigE3








from http://ift.tt/1mbllof

Monday, September 15, 2014

Oil, Theft, And Extortion: How ISIS Earns $3M/Day; Richest Terrorist Group In World History

Latest post from the blog of Don Mathis





Originally posted on Fortuna's Corner:



Oil, Theft, And Extortion: How ISIS Earns $3M A Day And Is The Richest Terrorist Group In World History


http://ift.tt/PQ0Sqk


The Associated Press’s Ken Dilanian, in an article out this afternoon, writes that the Islamic State, once largely dependent on wealthy Gulf donors…”have become a self-sustaining, financial juggernaut — earning more than $3M per day from oil smuggling, human trafficking, theft and extortion,” according to U.S. intelligence officials and private experts.”


The extremist group’s resources exceed that “of any other terrorist group in history,” said a U.S. intelligence official who, like others interviewed [by the AP], spoke on the condition of anonymity to discuss classified documents. Mr. Dilanian writes that “the Islamic State has taken over large sections of Syria and Iraq, and controls as many as 11 oil fields in both countries,” analysts say. “It is selling oil and other through generations-old smuggling networks under the noses of some…



View original 536 more words





from Don Mathis http://ift.tt/1y7Ue2W








from http://ift.tt/1qFLCfG

Defeating ISIS And Their Complex Way Of War

Latest post from the blog of Don Mathis





Originally posted on Fortuna's Corner:



Defeating ISIS and Their Complex Way of War


by Aaron Bazin


Journal Article | September 15, 2014 – 7:06am


http://ift.tt/1mCwyeH jrnl/art/defeating-isis-and- their-complex-way-of-war


Defeating ISIS and Their Complex Way of War


Aaron Bazin


The Islamic State in Iraq and Syria (ISIS) has succeeded in gaining an incredible amount of ground at a pace that caught the world off guard. Even though they face opponents with overmatch in technology and firepower, ISIS has proven more than capable. One way to understand ISIS is to seek to understand it as a complex adaptive system. Arguably, ISIS’s lack of central control, rapid tempo, and unpredictable behavior suggest that it is a complex adaptive system, and a dangerous one at that. The question this article will address is if ISIS displays the characteristics of a complex adaptive system, how should the international community address this threat?


Is ISIS a Complex Adaptive System?


In the 1950s…



View original 1,332 more words





from Don Mathis http://ift.tt/1qXauNC








from http://ift.tt/Xq9ur9

Thursday, September 4, 2014

Airbus A380 Seven Years Later

Latest post from the blog of Don Mathis



peter getty tim clark “The global economy will take care of you.”


So says Tim Clark, the president of Emirates airline. His, “what me worry?” words of confidence were for Airbus, the aircraft manufacturer responsible for the A380.


Seven years ago, the A380 was big news. Media gleefully reported on the plane’s immense proportions, with 6,000 square feet of deck space, a full bar, seating for 500 passengers, and a wingspan the length of a football field. Dwarfing even the biggest jumbo jets, the plane is a technological marvel, able to bring it’s 550-ton weight to cruising altitude in just over ten minutes. Passenger reviews are very positive, too – it’s ascent and descent are smoother than that of the average-sized plane.


The problem is, nobody is buying it.


Emirates is one of only 11 airlines that have placed orders for the mega plane, and they’ve ordered nearly half of them (138 of 318 total orders). Making the planes the luxurious centerpiece of Emirates’ fleet, Tim Clark says he would buy more if Airbus could make them faster.


Maybe Mr Clark is so happy because he is getting the planes at a bargain price. Originally listed at $400m, the A380 can now be purchased as low as $200m.


Obviously some of this struggle can be attributed to the sheer timing of the plane’s release. A super-large commuter jet hasn’t been such a hot investment for struggling airlines serving a public that is just now starting to feel more confidence in the economy. And the A380 isn’t so dainty with fuel, either.


One wonders though if a larger mistake was made. What would you prefer for your flight? A massive luxurious plane between two major airports as the main portion of your trip? Or a small craft that might be able to land at an airport closer to your final destination?


Either way, Airbus is looking now to just break even. It goes to show that advances in technology are not everything – you have to make sure you’re building something that people want. Or at least have a Tim Clark in your organization, whose checkbook is as enthusiastic as he is.


don mathis airbus a380


from Skyward http://ift.tt/1puBU9F








from http://ift.tt/1pPE21P