Originally posted on efangelist:
Yesterday I wrote about “perfect timing” and “audience alignment” for an engaging radio segment AND how you could apply the same logic to improve your social media engagement – to connect with your audience and encourage response.
It was a perfect topic for a Monday morning – as the kids go back to school.
Well, today this radio show did another segment that was SOOOO perfect for a Tuesday on a cold winter morning.
You see Brisbane is experiencing clear skies and the weather is cool in the mornings - but much warmer as the day progresses.
The consequence of the weather: school kids often take off their school jumpers or jackets. They forget to bring them home – and so the kids are cold in the mornings.
The segment was about: kids leaving their jumpers or jackets at school and consequently they are cold the next day before they…
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