Kinetic Social: QSR Drives Web Traffic for Online Orders

Kinetic Social teamed up with a nationally recognized pizza restaurant to implement an always-on paid social media strategy on Facebook in order to complement in-store promotions and television ad campaigns. You can read more about the case study on the Kinetic Social blog as well as view it below.

Kinetic Social: Measuring Your Facebook App Install

Recently, the Kinetic Social team provided a one sheet on how to get the most of your company's next Mobile Install campaign. Kinetic answered key questions on the Facebook SDK and why it is significant for future campaigns. Check out the one sheet below and read more on the Kinetic Social blog!

Kinetic Social: Insurance Drives Engagement with Quiz

Latest post from the blog of Don Mathis

Recently, Kinetic Social completed a digital advertising study with a top, well-known insurance company in order to find out how much engagement it can drive to its main social media profiles, including Twitter and Facebook.

Kinetic Social worked alongside the third largest insurance company in the United States. Together the two had the goal to drive traffic and engagement to the insurance company’s site via an online quiz which tested your driving skills. The premise of the quiz “Can you pass driver’s Ed today?” and interactively tested the quiz taker’s driving skills and knowledge.

Below, you can learn more about the quiz and the results of the tactics to drive both engagement and traffic.

from http://ift.tt/1JmSyE8

Facebook Moves From Social Network To Data Platform Dominance

National Mall to Host the “Sky Parade” on May 8th

Latest post from the blog of Don Mathis

On May 8th, 2015, the National Mall in Washington DC will experience a “sky parade” in which an assortment of aircraft from World War II will be flown over the city to commemorate WWII veterans. The event will be in honor Veteran’s Day and those World War II veterans who fought oversees as well as those who constructed the battle machinery (tanks, aircraft and ships) here at home. During World War II, the US built more than 300,000 airplanes. A recent article from Air & Space/Smithsonian highlights 25 of these airplanes, detailing how each played a role in the war. Below are five of these aircraft:

P-40 Warhawks and Flying Tigers

P-40s were immortalized after General Claire Chennault’s American Volunteer Group flew the planes across the Pacific during World War II to protect China from Japan. On the day of Pearl Harbor, pilots like George Welch flew the P-40 (one of the few planes left on the island by 9 a.m that morning) and destroyed 4 Japanese planes. During WWII, the P-40 proved indispensable.

B-25s

The B-25 was a versatile aircraft with many functionalities. During WWII, pilots flew this plane to destroy key military infrastructure in enemy territory as well as flying the planes to transport troops from base to base.

The Douglass Dauntless

These aircraft became known as heroes of Midway when their pilots dropped bombs on Japanese carriers during the battle. The Wildcats and Devastators distracted the enemy aircraft while the Dauntlesses pushed through and successfully destroyed the enemy targets in the water.

Mustangs

The P-51 Mustang was known for its endurance. During WWII, the plane was completing flights that were over 2,000 miles long without refills at a speedy pace. In Europe, the P-51s were famous for being associated with the 332nd Fighter Group, known more commonly as the Red Tails. This was the first African American fighter unit.

P-47s

Even with the arrival of P-51s in Europe, the 56th fighter group in the Eighth Air Force continued using the P-47s as bomber escorts. The P-47 Thunderbolts’ most notable accomplishment was their performance in the Battle of the Bulge to help stop Nazi forces from advancing.

from Don Mathis, Skyward http://ift.tt/1OWFsPF

from http://ift.tt/1Ouph0X

Politics March 10, 2015: GOP senators facing backlash for letter objecting to Obama’s Iran nuclear deal

Latest post from the blog of Don Mathis

Originally posted on Academic Buzz Network:

GOP senators facing backlash for letter objecting to Obama’s Iran nuclear deal

March 10, 2015

They may have been forced to delay a vote on the bill regarding a potential Iran nuclear weapons deal, but 47 Senate Republicans have taken their own action sending a letter to Iran objecting to any deal on Monday, March…

View original

from http://ift.tt/1Ah9Zjf

Bibi’s Historic Speech

Latest post from the blog of Don Mathis

Originally posted on An Elephant in the Woods:

With Israel’s elections in just under a week, it’s worth looking at the impact that Prime Minister Bibi Netanyahu’s speeches had (or didn’t have) on Israeli politics.

In short, it’s hard to tell if it had any impact. Bibi’s popularity seems to be up, but his Likud party barely moved in the polls at all. What is for sure, is that plenty of Arab commentators strongly supported it.

So what’s likely to happen? In all likelihood, Netanyahu will remain Prime Minister because the parties on the left are too disorganized to reach the 61 seats they need to have to form a government of their own.

However, in a system with more political parties than most Americans could even imagine (my two favorites because of the level of amusement they provide are the Pirate Party and the Ale Yarok [Green Leaf] Party, whose symbol is the first two…

View original 1,190 more words

from http://ift.tt/1C3TkFc

The Boneyard

Latest post from the blog of Don Mathis

Originally posted on Grant Mercer's Purgatory:

The town called The Boneyard is the settlement for the majority of the aviation experts in Purgatory and those aircraft that aren’t scrapped due to their rarity or historical value are brought to The Boneyard to be cataloged and stored. After the events of Airplane Day, the majority of the work on making a flyable aircraft in Purgatory was abandoned due to the inherent danger of dragon attacks. Whenever a new aircraft is located in the wastes in decent condition, it is compared to the existing inventory at The Boneyard and then the decision is made to either keep the plane due to its rarity or historical value or scrap it. The Boneyard does have its own scrapping & forge facilities on site, however, they are much smaller than the ones at Blackforge and the scrapped metals from The Boneyard typically end up at Blackforge for reprocessing anyways.

The Boneyard…

View original 187 more words

from http://ift.tt/1Aha1Yr

Who Was Test Pilot Fitz Fulton?

How Becoming a Delegator is Key to Management

Latest post from the blog of Don Mathis

Fred Warmbier is a brave man. As the owner of Finishing Technology, he’s in charge of a fairly large team of employees. And, like any boss, he makes mistakes. The difference is that most of us don’t blog about it in the New York Times. In a recent post, he tells the story of his difficulty letting go of being the ‘hero.’

When a company is young and there aren’t so many moving parts, its fun being the person who steps in to solve problems. As the owner of a company, or a member of executive leadership, we have the authority to make big decisions on the fly, and the company is still being run in our own ‘image.’

But that role isn’t sustainable. Stepping in to solve problems can actually create an environment where we are expected to take care of problems. What is a much stronger option is to trust big decision-making and problem-solving to other team members, department heads and the like. This kind of empowerment turns the team into excellent problem-solvers, and also avoids the likely scenario where people resent the boss coming in often to tell them what to do.

Changing from a directive management style to become a delegator is tricky…most of us know this. Letting go is hard after we’ve built up a fondness for the way we handle certain responsibilities. But for a growing company, nobody can be everywhere to solve manage every issue that pops up. Not only that, but we really don’t even want to be that person. It’s draining, and can make us cynical.

Fred found himself managing out of habit, rather than really considering what was best for his team, himself, and his company, fighting one fire at a time. By pulling himself out of the picture several times, he found that his great staff were quick to step in and handle it themselves. And, get this, the world kept spinning!

Changing management style is scary, particularly after having success managing in some particular way. But as companies grow, roles expand, and the job description evolves. What’s great about Fred is that he has the self-awareness to examine what isn’t working around him and be able to pinpoint himself as the cause. As he pulls back from fighting fires, he finds himself missing the thrill of being the hero. And, like all of us, he isn’t quite sure what’s around the corner. This is what growth feels like.

from Silicon Alley Considered http://ift.tt/1t6pYDx

from http://ift.tt/1CtLN2d

Supersized Plane Delivers Underwhelming Results